Better Health Bookshelf: Discover New Health and Wellness Books to Help You Look, Feel, and Live Younger
Better Health Bookshelf delivers life-changing insights from today’s best new health and wellness books—curated for men and women 50+ who want to feel better, stay sharp, and live stronger.
Each week, host Mike Capuzzi shares smart, real-world strategies for longevity, weight loss, fitness, sleep, and mental clarity—straight from the experts. This is where smart readers find the most powerful health and wellness books to take control of their health!
Better Health Bookshelf: Discover New Health and Wellness Books to Help You Look, Feel, and Live Younger
Book Marketing and Book Funnels with Chris Benetti
On episode #223 of The Author Factor Podcast I am having a conversation with the founder of Smart Author Media, Chris Benetti. Hailing from Perth, Western Australia, Chris is an expert in book marketing who leverages his engineering background for tactical, results-driven strategies. He's known for transforming non-fiction authors into notable moneymakers through their books.
While Chris is not a nonfiction book author (yet), his expertise and experience working with nonfiction book authors to help them sell or give away more books makes this a must-listen to episode if you are looking to generate more from your own book.
Here are 3 important tips Chris shared:
Leverage Your Authority: Chris underscores the immense value of a book as a credibility tool for business leaders. Having a published book elevates your expertise and distinguishes you from the competition, making it the ultimate authority-building asset.
Scale with Smart Advertising: Chris emphasizes the scalability and efficiency of advertising for book promotion, suggesting that it's the optimal way to distribute your book widely without the time-intensive endeavors like tours and interviews. Paid advertising allows for targeted, scalable book exposure that can significantly outdo organic reach.
Patience Pays Off: The conversation highlights the need for a long-term strategy in book marketing. Immediate sales are great, but the real success is found in nurturing leads over time through strategic follow-ups and funnel sequences, turning readers into recurring clients and fostering sustained business growth.
Learn more about Chris Benetti by visiting SmartAuthorMedia.com.
